Notice: Function _load_textdomain_just_in_time was called incorrectly. Translation loading for the wordpress-seo domain was triggered too early. This is usually an indicator for some code in the plugin or theme running too early. Translations should be loaded at the init action or later. Please see Debugging in WordPress for more information. (This message was added in version 6.7.0.) in /var/www/html/wp-includes/functions.php on line 6260 Shiseido Taps Hunter Schafer - Beauty Packaging

What are you searching for?

Sign in
Beauty Industry, Beauty Launches

Shiseido Taps Hunter Schafer

The actress will star as a global brand ambassador.

By: Beauty Packaging Staff


Shiseido has named actress, activist and model, Hunter Schafer, as Shiseido Makeup’s global brand ambassador.
 
“We are so thrilled to collaborate with someone as creative, expressive, and authentic as Hunter,” said James Boehmer, global artistic director for Shiseido Makeup. “She really represents the current zeitgeist of beauty in that there are no rules, no boundaries, and no restrictions.”
 
“When I look at Shiseido, I see a level of artistic energy that is really unique. As someone who likes to be artistic with makeup, that was something that instantly attracted me to the brand. Shiseido is about more than trying to look pretty or appeal to a specific standard of beauty. Shiseido is parallel to art,” Schafer commented.
 
Known for her debut on HBO’s Euphoria, known for the glitter makeup trend, Schafer will make her first appearance in her first brand campaign in 2021.

Read Next 

MAC Recruits Euphoria’s Alexa Demie for New Campaign

Add us as a preferred source on Google

Get the latest Beauty Packaging news, insights and analysis in your Google Search and AI experiences.

Add Beauty Packaging as a preferred source on Google (opens in a new tab)

Keep Up With Our Content. Subscribe To Beauty Packaging Newsletters

Topics